Herman, Hendri (2021) MENINGKATKAN KEUNGGULAN BERSAING MELALUI HARGA PADA UKM KOTA BATAM. Postgraduate Management Journal, 1 (1). ISSN 2798-3811
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PMJ Vol.1, No.1 Juli 2021.pdf Download (218kB) | Preview |
Abstract
This study aims to look at the influence of price in determining the advantages of the cross-legged and how much the influence of price on competitive advantage. The sample in this study was 92 respondents. The result of this study is known that price has a significant influence on the competitive advantage of a company. The amount of price influence on competitive advantage is 43.7%.. This price influence has a considerable influence on the competitive advantage of the company. Therefore, companies or businesses need to special attention in determining the selling price of products
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | herman hendri uis |
| Date Deposited: | 22 Mar 2024 07:52 |
| Last Modified: | 22 Mar 2024 07:52 |
| URI: | http://eprints.uis.ac.id/id/eprint/33 |
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